Reid G. Prinzo, CFA®

“Money can be a stressful topic for most people, so my primary focus as a financial advisor is to reduce the stress in clients’ lives related to their financial picture.  My goal is to take complicated financial planning issues and make them easier for everyday savers and investors to understand so that they can, in turn, spend less time worrying about their money and more time enjoying life to the fullest.”

Reid Prinzo joined Bryant Asset Management in early 2019.  He is a native of Glenmont, NY, a 2003 graduate of Bethlehem Central High School, and a 2007 graduate of Bentley University in Waltham, Massachusetts. 

Following graduation, Reid entered the financial services industry and has since devoted himself to constant improvement of his knowledge base in order to bring the best, most appropriate financial solutions to his clients. Financial markets and investing are his passion, and he enthusiastically educates clients about how they can use investing as a way to help fund their life’s plans, goals and dreams.

Reid spent 2 years at Transamerica Retirement Services in Needham, Massachusetts before moving on to a 9-year career at MFS Investment Management in Boston, one of country’s largest investment firms with more than $425 Billion in assets. At MFS, he specialized in 401(k) and Defined Contribution Plan consulting, and has experience helping small, mid and large size businesses build and maintain effective retirement plans.

In 2016, Reid earned the prestigious Chartered Financial Analyst® designation. Fewer than 1 in 5 candidates are able to pass the CFA® Designation Program, and it takes on average over 1000 hours of intensive study to earn the charter. CFA® charterholders are trained on expert level portfolio management skills, as well as tax and inter-generational wealth planning topics. Most importantly, CFA® charterholders are bound by the highest ethical standards in the financial industry.

Reid and his wife, Elise (also a Glenmont native) live in the Delmar area. Reid is an avid golfer and plays at Colonie Country Club in Voorheesville. He also enjoys concerts at SPAC, time spent at Great Sacandaga Lake, World travel, and relaxing with family and friends.